Meet Astrid Falk
Financial Reporting SpecialistAstrid joined us in early 2024 after spending six years building custom reporting systems for institutional investors. She got frustrated watching retail investors struggle with tools designed for completely different needs.
She rebuilt our entire reporting interface around actual investor workflows—the questions people ask, the comparisons they need, the decisions they're trying to make. No unnecessary complexity.
Before vidrenoxa, she worked at a Melbourne-based fund where she noticed portfolio managers spent half their time reformatting data just to answer basic questions. That experience drives how she thinks about presenting information.
"Good reporting doesn't impress you with sophistication. It gives you the answer you need in under five seconds, then gets out of your way so you can think about what to do next."